Privacy Policy
1. Introduction
At SmoothieCam, accessible via smoothiecam.com, we are firmly committed to protecting your privacy and safeguarding your personal data. We recognize the importance of privacy and the sensitive nature of the information individuals entrust to us. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal data, and outlines your rights under applicable data protection laws, including the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2. Scope of This Policy and Our Role as Data Controller
This Privacy Policy applies to all personal data collected through our website (smoothiecam.com) and any related digital services, communication channels, or transactions you may engage in with us. For the purposes of data protection laws, SmoothieCam acts as the “data controller” for personal data collected through our website, meaning we determine the purposes and means of processing your personal information.
3. Categories of Personal Data We Process
We process various types of personal data to provide, maintain, and improve our services:
a. Usage Data: Includes information about your interaction with our website such as IP address, browser type, device ID, geographic location, access times, pages viewed, and session identifiers.
b. Account Data: Includes basic identifying information required to register or interact with our platform such as your full name, address, email address, phone number, and account credentials.
c. Profile Data: Includes personal preferences, user behavior, product interests, purchase history, reviews, and interaction with marketing materials.
d. Communication Data: Includes content of communications you send to us via forms, emails, customer support inquiries, or other correspondence methods, along with contact history.
e. Technical Data: Includes device type, operating system, browser version, system configuration settings, screen resolution, and diagnostic logs.
f. Transaction Data: Includes details relating to purchases made on our site, payment processing data (via third-party processors), transaction identifiers, billing and shipment details.
g. Preference Data: Includes marketing preferences, subscription choices, consent records for data usage, product category interests, and feedback you provide.
4. Legal Bases for Processing
We process your personal data on the following legal grounds, as permitted by GDPR and other applicable laws:
– Contractual Necessity: Processing necessary to enter into or fulfill a contract with you.
– Legitimate Interests: Processing based on our legitimate business interests, provided such interests are not overridden by your fundamental rights and freedoms.
– Consent: Where you have explicitly provided consent, particularly in relation to marketing and cookie preferences.
– Legal Obligations: Processing necessary to comply with legal obligations or regulatory requirements.
5. Your Rights
You have several rights in relation to your personal data, depending on your locality and applicable law:
– Right of Access: You may request access to the data we hold about you.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your data where legally permissible.
– Right to Restrict Processing: You may request that we limit the processing of your data.
– Right to Data Portability: You may request a copy of your data in a structured, commonly used format, where processing is based on consent or contract.
– Right to Object: You have the right to object to certain types of data processing, including direct marketing.
To exercise any of the above rights, please contact us at [email protected].
6. Security Measures
We implement appropriate technical and organizational safeguards to protect your personal data. These measures include the use of industry-standard encryption protocols for data in transit and at rest, strict access controls and authentication procedures, regular backups, staff training on data protection, and incident response mechanisms.
7. International Data Transfers
Where your personal data is transferred outside of the European Economic Area (EEA), we ensure that appropriate safeguards are in place. This includes the use of Standard Contractual Clauses approved by the European Commission and compliance with regional data transfer requirements. Transfers to the United States or other jurisdictions are carried out in accordance with applicable privacy frameworks and regulatory requirements.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including compliance with legal, accounting, or reporting requirements.
– Usage Data: Retained for up to 12 months.
– Account Data: Retained for the lifetime of the user’s account and up to 3 years after closure.
– Profile Data: Retained up to 3 years after last activity.
– Communication Data: Retained for 24 months.
– Technical Data: Retained for up to 12 months.
– Transaction Data: Retained for up to 7 years as required by financial regulations.
– Preference Data: Retained until the user updates or withdraws their preferences.
9. Cookie Policy
Our website uses cookies and similar technologies to enhance user experience, provide functionality, and gather analytical insights. The types of cookies we utilize include:
– Essential Cookies: Required for website functionality such as user authentication, navigation, and accessibility.
– Functional Cookies: Enable enhanced performance and personalization, such as remembering preferences.
– Analytics Cookies: Collect aggregated statistical data about how visitors interact with the website (e.g., page views, referral sources).
– Performance Cookies: Optimize site speed and reliability based on system usage metrics.
10. Cookie Consent Management and Compliance
When you first visit smoothiecam.com, you are presented with a cookie consent banner that allows you to accept or manage your cookie settings. You may modify your preferences or withdraw consent at any time via our Cookie Settings page. We comply with GDPR requirements for lawful consent and implement a “Do Not Sell My Information” mechanism in accordance with CCPA for California residents.
11. Children’s Data
SmoothieCam does not knowingly collect, store, or solicit personal data from children under the age of 13. If we become aware that personal data from a child under 13 has been collected without proper consent, we will take immediate steps to delete such information. Parents or guardians who believe a child has provided us data can contact us at [email protected].
12. Policy Updates
We reserve the right to update this Privacy Policy at any time to reflect changes to legal obligations, our practices, or user feedback. Any significant changes will be communicated via our website and, where appropriate, by direct notice to users. Continued use of smoothiecam.com following the posting of updates constitutes your acceptance of the revised policy.
13. Contact
If you have any questions, privacy requests, or concerns regarding this Privacy Policy or the handling of your personal data, you may contact us at:
Email: [email protected]
We are dedicated to complying with all applicable privacy laws and industry best practices. Users are encouraged to reach out to us at any time with questions or to exercise their rights regarding their personal data.